달빛영어

요약: 

초기 닷컴 투자자들이 수익 성장과 광고 공간 교환 관행에 중점을 두었다.
(early dot-com investors' focus on revenue growth and ad space exchange practices.)

주제: 

초기 닷컴 투자자들의 수익 성장과 광고 교환 관행에 대한 초점

(Early dot-com investors' focus on revenue growth and ad exchange practices)

요지:

초기 닷컴 투자자들은 순이익보다 매출 성장에 우선순위를 두었고, 이는 보고된 수익을 높이기 위해 의심스러운 광고 교환 관행으로 이어졌습니다.

(Early dot-com investors prioritized revenue growth over net income, leading to questionable ad exchange practices to boost reported revenue.)

핵심 어휘

(1) Dot-com investors: 닷컴 투자자들 

(Early dot-com investors focused on revenue growth.)

(2) Revenue growth: 수익 증가 

(Investors prioritized revenue growth over net income.)

(3) Net income: 순이익 

(Investors did not focus on net income.)

(4) Advertising space: 광고 공간 

(Companies earned revenue from selling ad space.)

(5) Web sites: 웹 사이트들 

(Ad space was exchanged between websites.)

(6) Reported revenue: 보고된 수익 

(Ad exchanges boosted reported revenue.)

(7) No money exchanged: 돈이 교환되지 않음 

(Ad exchanges didn't involve monetary transactions.)

(8) Accountants: 회계사들 

(Accountants questioned the practice.)

(9) Revenue recognition principle: 수익 인식 원칙 

(The practice didn't meet the criteria.)

(10) Ad exchange: 광고 교환 

(Ad exchanges occurred between company A and B.)

내용 이해

(1) What did early dot-com investors prioritize over net income? 

(초기 닷컴 투자자들은 순이익보다 무엇을 우선시하였나요?)

(2) How did early dot-com companies earn most of their revenue? 

(초기 닷컴 기업들은 대부분의 수익을 어떻게 벌었나요?)

(3) How did the ad exchange practice boost reported revenue? 

(광고 교환 기법은 어떻게 보고된 수익을 증가시켰나요?)

(4) Why did accountants put an end to the ad exchange practice? 

(회계사들은 왜 광고 교환 기법을 끝냈나요?)

(5) What principle did the ad exchange practice fail to meet? 

(광고 교환 기법은 어떤 원칙을 충족하지 못했나요?)

* Suggested Answers

(1) Early dot-com investors prioritized revenue growth over net income.

(Reason: The text states that investors focused almost entirely on revenue growth.)

(2) Early dot-com companies earned most of their revenue from selling advertising space on their Web sites.

(Reason: The text explains that selling ad space was the primary revenue source.)

(3) The ad exchange practice boosted reported revenue by each company recording revenue for the value of the ad space given up and expense for the value of the ad placed on the other company's site. 

(Reason: The text describes the process of ad exchanges and its impact on reported revenue.)

(4) Accountants put an end to the ad exchange practice because they felt it did not meet the criteria of the revenue recognition principle. 

(Reason: The text mentions that accountants questioned the practice based on the revenue recognition principle.)

(5) The ad exchange practice failed to meet the revenue recognition principle. 

(Reason: The text states that accountants felt the practice did not meet the criteria of the revenue recognition principle.)

주요 문장

(1) Many early dot‑com investors focused almost entirely on revenue growth instead of net income.

(Grammatical explanation: "Many early dot-com investors" is the subject, "focused" is the main verb, and "on revenue growth" is the adverbial phrase. "Instead of net income" is a prepositional phrase that further modifies the focus of the investors.)

(Semantic explanation: The sentence highlights that early dot-com investors prioritized revenue growth, often disregarding the importance of net income.)

(2) This practice did little to boost net income and ─ but it did boost reported revenue. 

(Grammatical explanation: "This practice" is the subject, "did little to boost" is the main verb phrase, and "net income" is the object. "And" is a coordinating conjunction connecting the two ideas, with "it" as the subject, "did boost" as the main verb phrase, and "reported revenue" as the object in the second part.) 

(Semantic explanation: The sentence emphasizes that the ad exchange practice had little impact on net income but significantly increased reported revenue, which was the primary focus of early dot-com investors.

https://www.youtube.com/watch?v=25_WjiZnvQk 

1. Watch This Video

2. Questions and Answers. 

1. What was the state of the internet in early 1993?

The internet was: • Limited, with only 2.3% of the U.S. population online • Difficult to use for non-tech-savvy people

2. What impact did the release of Mosaic have on the internet?

Mosaic: • Made the internet more user-friendly • Increased web traffic by 1000% within a month

3. Why did entrepreneurs start creating internet-based companies in the 1990s?

Entrepreneurs saw: • Untapped potential in the growing internet market • Low-interest rates making it easier to start companies

4. How did Netscape Communications change the internet landscape?

Netscape: • Launched a faster and easier-to-use browser, Navigator • Had a successful initial public offering (IPO) despite losing money

5. What happened during the internet gold rush in the late 90s?

During the internet gold rush: • Many new internet-based companies emerged • Investors poured money into these companies

6. What was the main issue with internet companies' spending during this time?

The main issue was: • Companies spent heavily on growth and non-essential items • Most companies had little to no profits after covering costs

7. How did the banking industry contribute to the internet gold rush?

The banking industry: • Convinced investors that losses now would mean larger profits later • Provided funds to support internet companies' spending

8. What happened to the Nasdaq by 1999?

By 1999, the Nasdaq had doubled, with even telecom and equipment companies joining the internet gold rush.