요약: 

오늘날 잘 사는 삶에 대한 메시지는 행동과 소비자 선택에 영향을 미치는 것은 노인이 아닌 광고입니다.
(Today's messages on living well come from ads, not elders, influencing behavior and consumer choices.)

주제: 

광고가 행복과 삶의 만족도에 대한 인식에 미치는 영향
(The influence of advertising on our perception of happiness and life satisfaction)

요지:

원로들의 과거 지혜와는 달리, 오늘날의 좋은 삶에 대한 메시지는 우리의 행동을 조종하고 소비를 조장하는 광고에 의해 주도되고 있으며, 종종 우리를 실망스럽게 만듭니다.

(In contrast to past wisdom from elders, today's messages on living a good life are driven by advertising, aiming to manipulate our behavior and encourage consumerism, often leaving us disappointed.)

 

핵심 어휘

(1) Elders: 연장자들 (Elders passed on their wisdom.)

 

(2) Advertising: 광고 (Advertising influences our choices.)

 

(3) Economy: 경제 (The economy relies on consumerism.)

 

(4) Fulfillment: 충족감 (Products promise lasting fulfillment.)

 

(5) Messaging: 메시지 (Messaging impacts our behavior.)

 

(6) Inferior: 열등한 (Ads make us feel inferior.)

 

(7) Pharmacy: 약국 (People buy whitening strips at a pharmacy.)

 

(8) Correlating: 상관관계를 가지는 (No correlation between tooth shade and life satisfaction.)

 

(9) Accoutrements: 장신구 (We buy items in pursuit of happiness.)

 

(10) Disappointed: 실망한 (We feel disappointed by the lack of satisfaction.)

 

내용 이해

(1) What was the source of wisdom in the past? 

(과거에는 어떤 것이 지혜의 원천이었나요?)

 

(2) Who mostly sends us messages on how to live a good life today? 

(오늘날 좋은 삶을 사는 방법에 대한 메시지를 주로 누가 보내나요?)

 

(3) Why do advertisers want us to feel unsatisfied with our lives? 

(광고인들이 우리가 삶에 불만족을 느끼길 원하는 이유는 무엇인가요?)

 

(4) How does advertising influence our behavior? 

(광고는 어떻게 우리의 행동에 영향을 미치나요?)

 

(5) What is the result of buying items in search of happiness? 

(행복을 찾기 위해 물건을 구입하면 어떤 결과가 발생하나요?)

 

 

* Suggested Answers

(1) Elders. 

(In the past, wisdom was passed down from older generations.)

 

(2) Advertising executives. 

(Today, messages about living well are mostly sent by advertisers to sell products.)

 

(3) To encourage consumerism. 

( Advertisers want us to feel unsatisfied so that we will buy products to seek fulfillment.)

 

(4) It manipulates our emotions and desires. 

(Advertising makes us feel inferior or unsatisfied, influencing us to buy products to feel better.)

 

(5) Disappointment. 

(We often feel disappointed when the products we buy do not bring us the life satisfaction we expect.)

 

주요 문장

(1) Today, the majority of the messages we receive about how to live a good life come not from Granny’s long experience of the world, but from advertising executives hoping to sell us products. 

 

(오늘날 좋은 삶을 사는 방법에 대한 메시지는 할머니의 오랜 세상 경험에서가 아니라, 제품을 팔기를 바라는 광고 대표들로부터 옵니다.)

 

(Semantic explanation: This sentence highlights the shift from traditional wisdom to advertising as the primary source of messages about living well.)

(2) We exist in a fog of messaging designed explicitly to influence our behavior. 

(우리는 행동에 명확한 영향을 미치도록 설계된 메시지 안개 속에서 살아갑니다.) 

 

(Grammatical explanation: "We exist" is the subject and predicate, "in a fog of messaging" is a prepositional phrase describing where we exist, and "designed explicitly to influence our behavior" is a participial phrase modifying "messaging.") 

 

(Semantic explanation: This sentence emphasizes that advertising messages are specifically designed to manipulate our behavior.)

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